After being exposed to the unique views of Mark Schaefer in The Content Code, I decided to read one of his earlier books about blogging, this one co-authored by Stanford Smith. This book is titled Born to Blog: Building Your Blog for Personal and Business Success One Post at a Time
Let’s see what this book can teach you about blogging for your eCommerce store.blogger and business consultant with over 30 years of experience in sales, marketing, and PR. His blog, Grow, is one of the top marketing blogs in the world.[/message] [message]Stanford Smith is the managing director at Pushing Social, and has over 15 years of experience in marketing and social media promotion. His blog, Pushing Social, is one of the top 10 social media blogs in the world.[/message]
You can divide the book up into four sections:
Discusses the skills you need for successful blogging, and how to discover the skills that you are the strongest in.
Provides a range of tips on increasing your blogging success, like what your blog needs to have at the absolute minimum to still operate properly, what types of posts to write, how to attract customers to your blog, how to monetise your blog, and how to solve some common blogging problems.
This small section is about personal blogging, which is not really relevant to eCommerce
This section consists of a single chapter which outlines several good blogging habits to get into for blogging success.
What Can Born to Blog teach you about eCommerce Web Content?
A blog is an important aspect of your eCommerce store because it can draw customers to your site and engage them, which leads to more product sales.
This book helps you to learn the following two things about blogging:
- What are the common traits of successful bloggers?
- What are some ways you can improve your blogging skills?
I liked the “Take Action” sections that are persistently placed throughout the book, which you can refer to at later dates without having to read the whole chapters again.
It was nice to be given regular insights throughout the book into the authors trials and tribulations on their own business blogs.
I especially liked the chapter that discussed four different content types, and how much of each you should create: Evergreen content, Identity content, People content, and Bread & Butter content.
Should I read Born to Blog by Mark Schaefer and Stanford Smith?
Born to Blog is like a cross between two things. One is providing you with the inspiration to write a blog for your eCommerce store. And two, is giving you some information on how to make your blog more successful.
If you’re having trouble getting your blog started, this book may give you the confidence you need to get into your blog and make it happen. If you already have a strong eCommerce blog, you should gain some extra tips to make your blog more successful.