There are many content marketing books out there, some of which are 2-300 pages. But in this nifty little booklet of 112 pages, Andy Crestodina lays it out in simple form every single concept you need to know to start content marketing.
Andy Crestodina is the founder of Orbit Media Studios, an innovative web design company which works hard to create the best websites possible for their clients.
So anyway, Content Chemistry breaks down the content marketing process into the following chapters (and parts):
Part one – Lecture
This is just basic theory of content marketing.
If you want to understand how content marketing works, this is pretty much all you need to know.
Chapter 1 – Traffic Sources
The first step of content marketing is to gain traffic, and this chapter teaches you how you can use SEO, social media marketing and email marketing to guide traffic to your site.
Chapter 2 – Conversions
The second step of content marketing is to make that conversion (i.e. make the sale, capture the email, win a follower or fan, get a comment, etc.), and this chapter goes into the site factors that lead to conversions.
Part two – Lab
This is where the book gets more practical and lays out all you need to know for a content marketing campaign.
Chapter 3 – Content
All the different types of content you can produce for your business, the basics of keyword research, a checklist you can use to see whether your article is okay or not, SEO factors for your content, and how to make sure your content is high quality.
Chapter 4 – Promotion
Goes deeper into how to actively promote your content through social media, email and guest posting.
Chapter 5 – Inspiration: Content Genesis
A very short chapter with a couple of proven headline templates, a little bit about writing for different stages of the content conversion funnel, and some excellent advice on getting expert interviews in a simple way.
Is this book for me?
If you own a business and you’re too busy to read books and study content marketing, then this may be the only book you’ll need to understand how to grow your business through content.
If you’re studying content marketing more intimately and you want a framework to build your knowledge on, then this book is also for you.
True, the book doesn’t go into great detail, and it doesn’t go into pages and pages of examples and case studies. But it provides you with the basics of all you need to know.
Keeping your content marketing program simple
One of best pieces of advice I’ve received about content marketing is to keep it simple.
Well, if you do want to keep things simple, then buy this book, read it over a few days, make notes, mark pieces of advice that stand out from the page, and then implement a content marketing campaign.
Refer back to the book as needed, and read it again every few months to make sure you’re still on track.
You can buy Content Chemistry by Andy Crestodina from Amazon.
Have you read Content Chemistry? What did you think? Share in the comments below.