Joe Pulizzi is considered the grandaddy of content marketing, and here is my review of his major book – Epic Content Marketing
When I bought Epic Content Marketing, for some reason I had a premonition that I should buy the hard copy instead of the Kindle version.
It turns out I made the right choice because the book has large size visuals throughout that consists of graphs, screenshots, and examples to help you gain a greater understanding of content marketing.
I love my Kindle, but for Epic Content Marketing I think you’ll get a lot more out of the hard copy version.
So anyway, “striking” visuals aside, Epic Content Marketing is perhaps the most comprehensive book on the subject out there.
Here is what you can expect to learn:
Part 1: Content Marketing – There and Back Again
This section goes into basic background information. It includes a chapter that defines content marketing, and another chapter about the history of content marketing.
Part 2 – Defining Your Content Niche and Strategy
An epic content program needs a strategy, and this section tells you all about developing just that. It goes into such topics as defining goals, audience personas, the content engagement cycle, niche definition, and your mission statement.
Part 3 – Managing the Content Process
As it’s name implies, you’ll gain an understanding of the management process of content marketing, without which your program would probably be in shambles.
This not only includes management of your content itself with editorial calendars, it also goes into the management of staff to help your program run smoothly.
It also has a chapter on the many different content types and recommended practices for each.
Part 4 – Marketing Your Stories
You don’t just create content. You must also market your content. This section goes into how you can promote your content through social media, Google and other means.
Part 5 – Making Content Work
First this section goes into one of the most important parts of a content marketing program (or any marketing program for that matter) – testing!
It then briefly goes through dozens of case studies of businesses that have used content marketing to grow. It’s a good starting point if you want to examine real life examples of effective content marketing programs.
The Final Word
I loved this book.
It’s highly informative and provides you with numerous jumping points for further study.
I can’t really think of anything I disliked about Epic Content Marketing.
If you want to learn all about content marketing, then this book is a “must-buy” in my opinion.
Have you read Epic Content Marketing by Joe Pulizzi? What did you think of it?