A Guide to Running a Business in the Modern Day

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sticky-branding

Book Review of “The Only Book You Will Ever Need on Branding”

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Have you got a solid branding strategy for your eCommerce business? Sticky Branding aims to give you a step-by-step “playbook” on how to set up a branding strategy.

Pages: 216

Jeremy Miller has over a decade of experience in branding, and he helps businesses with their branding on the Sticky Branding webpage. You can follow Jeremy on Twitter.

The Breakdown

Sticky Branding is divided into four sections:

  • Part One: Position to Win
  • Part Two: Authentic Differentiation
  • Part Three: Punch Outside Your Weight Class
  • Part Four: Over Commit, Over Deliver

Each one of these sections consists of three chapters. Each chapter describes one brand principle that you can apply to your eCommerce store. At the end of each chapter are activities that you can do to get you on the right path to branding success.

I Liked:

  • Jeremy Miller has extensive experience in brand building. This includes a rebranding of his own business, LEAPJob, which he draws upon in this book.
  • Jeremy Miller outlines numerous examples and case studies throughout the book.  This helps you gain a clearer understanding of the branding principles he discusses.
  • Although the book only focusses on small to medium-sized companies, you can still apply this book directly to your eCommerce business.
  • I found the book to be clear, easy to read, and engaging

I Did’t Like:

  • I can’t think of anything I did not like about this book. It’s one of the best books I’ve read in a while.

Can Sticky Branding Help You with your eCommerce Content Marketing

A solid branding strategy can help you with your eCommerce content marketing. This is because it gives you a framework to base your content on. This framework gives your content strategy a direction, and takes a lot of the pain out of writing.

Also to Consider:

The Only Book You Will Ever Need on Branding is a shorter book on branding which you can read in just over an hour. It may be a better alternative if you don’t have much time. (But you may not find it as informative.)

Conclusion: Should you read Sticky Branding?

Sticky Branding is more than just a book about branding – it is a whole guide to running a business in the modern day. It includes a combination of strong branding, content marketing, and customer service.

If you want to rebrand your eCommerce business, I would recommend Sticky branding. It will make you feel a whole lot more confident that you’re headed in the right direction.

If you already have a solid branding strategy, I recommend Sticky Branding anyway. You’l find a lot of solid information in the book, and it will be an enjoyable read. 

See more: “Sticky Branding” on Amazon

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Have you read Sticky Branding? What did you think? Let me know in the comments section below.

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