eCommerce Content Marketing Links – February 2016

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My favourite eCommerce content marketing links from February 2016.

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It’s that time again for the monthly link roundup!

I hope your eCommerce content marketing is going well this year. And more so, I hope with these articles you can take your content marketing to another level.

Enjoy!

eCommerce Links for February 2015

General Content Marketing

Content Marketing Secrets to Improve Online Store Visibility on Search Engines
Manish Bhalla at Tweak Your Biz
Some tips to plan content for your homepage, your product pages, your blog, and more.

7 Ways to Add a Personal Touch to Your Ecommerce Site
Pamela Hazleton at Practical Ecommerce
Want to increase engagement by showing a more personal side to your customers? Here are some ideas.

4 Best Ways to Seamlessly Infuse Content Into Ecommerce
Elisabeth Bradley at MultichannelMerchant
Your content doesn’t stand alone. Integrate content into your eCommerce site to drive more sales.

Social Media Content

15 Top Retailers and Products on Pinterest
Sig Ueland at Practical Ecommerce
Get inspired! Here are the most highly followed retailers on Pinterest, and the most pinned products of 2015.  

Funny Tweets & Social Media Examples From 17 Real Brands
Lindsay Kolowich at HubSpot
These brands use humour to engage on social media. Can you?

Email Content

How To Send Great Lapsed Customer Win-Back Emails
Hannah Stacey at Ometria
Win back customers who have lapsed with special segmented offers.

The Anatomy of a Winning Cart Abandonment Email (+ 11 Exceptional Examples)
Hannah Stacey at Ometria
Bring your basket abandonment rates down with a “winning” cart abandonment email.  

8 Ingenious Examples of Lifecycle Emails from Boden
Huw Jenkins at Ometria
Take your email marketing up a few levels with these inspiring examples from Boden.

eCommerce Case Studies in Content Marketing

What Can Luxury Brands Teach Us About Ecommerce Content Marketing?
Huw Jenkins at Ometria
See how these luxury brands use content to provide a high quality user experience. 

Why A Blog Is Essential To Your Online Store
Jake Peters at LemonStand
Want to improve your blogging? Here are some interesting ideas on blogging content, with examples.

Five examples of peer approval in ecommerce
Ben Davis at Econsultancy
User-generated social media content helps with two things – customer relationships and social proof.

Your Turn…

Do you know of any inspiring articles I didn’t mention here? Leave a comment below or let me know in the comments below or join the Twitter discussion.

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