Book Review: The Third Screen by Chuck Martin

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With Googles new mobile algorithm shaking things up in the search engine community, I thought it would be a good idea to learn more about mobile marketing. So I decided to have a read of The Third Screen: The Ultimate Guide to Mobile Marketing [message]Chuck Martin is the CEO and founder of the Mobile Future Institute. He conducted over 1000 … Read More

Book Review: The Everything Store by Brad Stone

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When reading books about eCommerce, I believe it’s not only a good idea to read practical books with actionable tips. It’s also a good idea to read books that help you to gain a better understanding of the eCommerce industry itself. That’s why I decided to try out The Everything Store: Jeff Bezos and the Age of Amazon What better … Read More

Book Review: Click.ology by Graham Jones

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Clickology: What Works in Online Shopping and How Your Business Can Use Consumer Psychology to Succeed by Graham Jones would have to be close to my favorite book on eCommerce marketing I’ve read so far. [message]Graham Jones is a internet psychologist with over fifteen years of experience in analysing customer behaviour on the web. He runs a business called Click.ology … Read More

Book Review: Content Rules by Ann Handley and C.C. Chapman

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While many content marketing books focus on content strategy (which is still important), you may still be left wondering how to create good content. If so, then Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business by Ann Handley and C.C. Chapman aims to address this question. If you read … Read More

Book Review: How to Build Websites that Sell by Peep Laja

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Want to set up your eCommerce store so that it sells more? If so, then How to Build Websites that Sell: The Scientific Approach to Websites by Peep Laja is one of the most helpful books you can possibly read. [message]Peep Laja refers to himself as a “conversion optimization junkie” and helps businesses achieve their financial goals through his marketing agency called Markitekt … Read More

Book Review: The “DIY” E-Book on How to Write Product Descriptions by Denise McGill

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Are you having trouble writing effective product descriptions? If so then the The “DIY” E-Book on How to Write Product Descriptions will make it easier for you. It will help you write descriptions that will both help you sell more of your products and not sound so dull. [message]Denise McGill is an experienced and prolific eCommerce copywriter with a decent list … Read More