Book Review: Flicks and Clicks by Mel Henson

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FlicksClicks

There doesn’t seem to be many books out there that focus directly on eCommerce content strategy, but Flicks & Clicks is one of them (most books only focus on general content strategy). Flicks and Clicks is a very detailed book. If you read and implement the content strategies it suggests you should be able to drive more visitors to your … Read More

Book Review: Content Chemistry by Andy Crestodina

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contentchemistry

I’ve just finished reading Content Chemistry by Andy Crestodina and I was impressed… There are many content marketing books out there, some of which are 2-300 pages. But in this nifty little booklet of 112 pages, Andy Crestodina lays it out in simple form every single concept you need to know to start content marketing. Andy Crestodina is the founder … Read More

Book Review: Managing Content Marketing by Robert Rose and Joe Pulizzi

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ManagingContentMarketing

There’s theory. And there’s practice. Many content marketing books focus heavily on theory, but Managing Content Marketing is perhaps the only known book on content marketing that focuses entirely on practical and actionable steps. And it’s short and precise at only 180 pages, so there’s no filler. In this book Robert Rose and Joe Pulizzi team up together to educate … Read More

Book Review: Epic Content Marketing, by Joe Pulizzi

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EpicContentMarketing

Joe Pulizzi is considered the grandaddy of content marketing, and here is my review of his major book – Epic Content Marketing Joe founded the Content Marketing Institute and you can see his bio here. When I bought Epic Content Marketing, for some reason I had a premonition that I should buy the hard copy instead of the Kindle version. … Read More

Book Review: Optimize, by Lee Odden

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Optimize

The first book I ever read about content marketing was Optimize by Lee Odden. Lee Odden has 14 years experience in internet marketing and is currently CEO of Top Rank Online Marketing. Optimize is divided into three sections, or more aptly, phases: Phase 1: Planning Basically this phase goes into background information about customer behaviors in search and social media … Read More