Want to see some of my best work?

Here you’ll find my portfolio.

I first began writing eCommerce web content around the middle of 2013, and I’ve written for a range of industries.

Before we start, here are some things to consider:

  • Many of these projects have Australian/British spelling
  • Many were done under the banner of The Online Marketing Gurus
  • Many have been edited from the original versions
  • All samples are in PDF form
  • More info is available for each project on request.

Are you ready? Let’s go…

Content for Category Pages

I’ve had a wealth of experience in writing category pages for eCommerce websites.

I like to write category pages with a marketing goal in mind, whether it’s to entice the customer to view the online catalogue, emphasise company branding and USP’s, drive traffic from Google, or more.

Here are some of my best examples:

Project Industry Selected Writing Samples
Minimee Baby clothing and accessories 3 Wheelers
Baby Nursery Decor
Baby Booster Seats
Jims Cellars Alcoholic beverages Chardonnay
Sauvignon Blanc
Shiraz
Brain Tree (clothing) Eco-friendly clothing and accessories Mens Shirts
Womens Knits
Mens Jumpers
Womens Tops
Brain Tree (food) Eco-friendly clothing and accessories Hemp Oil
Hemp Protein
Hemp Seed
Protein King Dietary supplements AAKG
Beef Protein
Weight Loss Protein
Core Brewing Concepts Home brewing equipment and products Home Brew Kettle
Home Brew Cider
All Grain Recipes
Beer Recipes

Content for Brand Pages

I’ve had a fair amount of experience in writing brand pages for eCommerce websites.

I like to write brand pages with a marketing goal in mind, whether it’s to emphasise brand USP’s and benefits, describe the history/background of the brand to generate interest, outline what products are offered in each brand, entice the customer to view the online catalogue, drive traffic from Google, or more.

Here are some of my best examples:

Project Industry Selected Writing Samples
Minimee Baby clothing and accessories Cloud B
IVI Play Rugs
Nattou
Storksak
Jims Cellars Alcoholic beverages Beefeater Gin
Buy Kraken Spiced Rum
Malibu Rum
Crystal Head Vodka
Johnny Walker
Gasweld / Tools Online Tools Crescent Tools
Drill Doctor
Dy Mark
Senco

Product Descriptions

If you need product descriptions, I can do those too.

I like to emphasise benefits and USP’s of each product. I try to get the customer imagining themselves using the product themselves, to entice the sale.

Here are some examples below:

Project Industry Selected Writing Samples
Minimee Baby clothing, furniture, and accessories Kid Sit
Racer Balance Bike
Rockabye Baby
Jims Cellars Alcoholic beverages Johnny Walker XR 21
Penfolds Bin 28
Ricadonna Asti Wine

Get in contact with Peter:

Any questions? Want more info about any of these projects? Want to hire me? Drop me an email at contentdriver@gmail.com and I’ll get back to you.

Go back to the Content Driver main page.