This Week in eCommerce Content Marketing – 8/1/15

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Do you want to know what eCommerce content types attract links? Or how to increase conversions by increasing trust? Or ways to increase your average order value? All this and more is available in this weeks eCommerce links.


eCommerce Content Marketing

How to use persuasion throughout the ecommerce customer journey – An in-depth article on how to use persuasion to sell at each step of the customer journey. It covers your homepage, product pages, checkout page and more.

How To Attract Killer Links For E-Commerce Sites – Discusses seven different eCommerce content types that can attract links to your site.

Six simple ways to fit storytelling into your content – Storytelling doesn’t need to be complicated. Here are some simple storytelling tips for your eCommerce web content.

eCommerce Product Pages

7 Photography Best Practices for Online Fashion Merchandising – Some photography tips for clothing eCommerce stores (most of which you can apply to other product types).

eCommerce Social Media Content

7 of the most unique and interesting Instagram brand campaigns in 2015 (so far) – Here are some interesting ways in which brands are using Instagram.

eCommerce Conversion Optimisation

10 Kickass A/B Testing Case Studies From Our Archive – This page contains some conversion optimisation tips that you may not be aware of.

7 Ways to Inspire Trust from Ecommerce Customers – Customers are more likely to part with their money when they trust you.

Shopping Cart Abandonment

Don’t Let Those Abandoned Shopping Carts Roll Away – Here are some neat tricks to lower your abandoned shopping cart percentage.

15 Effective Checkout Optimization Tips For Better Conversions – Here is a concise article on cart abandonment

eCommerce SEO

7 SEO Mistakes That Could Be Costing Your Ecommerce Store Money – Are you making any of these mistakes?

eCommerce News

Social Buy Buttons: Why Product Content Matters – Social media “buy buttons” are both a threat and an opportunity to eCommerce retailers. This article answers some of the big questions about these buttons.

Other Useful eCommerce Articles

5 Tips for Increasing Your Average Order Value – How can you convince your customers to buy more products?

4 Great Ways to Personalize the Ecommerce Experience – Four ways to add a personal touch that your customers will enjoy.

Do you know of any useful eCommerce articles I didn’t mention here? Let me know in the Twitter discussion.

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