How Interactive Content Engages Shoppers

Content Corner

What is Interactive Content?

Interactive content engages, educates and captivates by turning shoppers into active participants. This may be as simple as selecting an option to find out more about a product, or a click-to-expand feature highlight on a product photo.

An example created for Intel, highlighting three target markets.

Why Does Interactive Content Work?

Interactivity brings the power of persuasion to your online medium, acting as a silent salesperson in a similar way to a point of sale display within a retail store. Interactive elements can be highlighted within design to subtly draw the eye and encourage the viewer to test and play with sliders, buttons, pictures and videos. Shoppers find this level of personalisation appealing, and a refreshing change compared to bland product marketing messaging.

The Results of Using Interactive Content

Introducing interactive elements can be challenging from a creative and investment standpoint, but successful implementation results in true consumer engagement, in real-time. With the ever growing expecations of online shoppers brands need to rapidly engage with their audience within an average time on page window of 2-5 minutes.

Interactive content is the most effective way to engage your audience, whilst differentiating products against competitors. These elements add more value for the consumer with reciprocal dialogue between the brand and the shopper; changing a passive shopping experience into a user-driven, personalised experience from start to finish.

More From Content Driver

News

BenQ and Content Driver Forge a Partnership to Elevate eCommerce Engagement

We are thrilled to announce our partnership with BenQ, a global leader renowned for pioneering cutting-edge displays and monitors solutions.
Read post
Content Corner

Boosting Online Sales with Referral Traffic

Referral traffic brings in potential customers who are already interested in your niche or offerings, making them more likely to convert. Here are ways that referral traffic can boost buys.
Read post
Content Corner

Crafting Content that Sells

Product pages can be much more than a product showcase. Here are some of the key notes that we aim to hit with each product page to turn curiosity into conviction and browsing into buying.
Read post

Ready to Start?

Take the leap and start utilising content syndication across your product portfolio to elevate your pages and help your retailers sell more.
280
By submitting this form you agree to our privacy policy.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.